Lopito Desde la Complutense

Universidad Complutense, Madrid. En una ponencia de apertura al curso de Dirección comercial y “marketing” (un enfoque innovador en la era digital), el profesor Miguel Houghten expuso las nuevas tendencias para captar al consumidor utilizando sus datos– y hasta la neurociencia. El presente dicta, no solo conocer más al consumidor, sino trabajar con él para desarrollar… Read More

Perspectivas de Lopito, Ileana & Howie desde Tokyo, Japón

Tokyo, Japón–  Lopito, Ileana & Howie, Inc. participó en el congreso mundial de su red de agencias Icom en Tokyo exponiéndose a las nuevas tendencias que aportan más precisión, creatividad y profundidad a la publicidad. El lema del congreso, Reconocer, Recalibrar y Re-imaginar, es la función que las agencias deben hacer ante los cambios tecnológicos… Read More

Lopito Ileana & Howie’s Public Relations Director Jescel Rolón Elected New ARPPR President

Jescel Rolón, Lopito Ileana & Howie’s Public Relations Director, was recently sworn-in as President-Elect of the Puerto Rico Public Relations Professional Association (ARPPR, for its Spanish acronym) for 2018-2020. The election and sworn-in ceremony took place during the ARPPR’s annual meeting, previous to its annual convention. Officers are elected for a two-year period. 2018 ARPPR’s… Read More

Back to Basics

After Hurricane Maria left its mark on Puerto Rico, puerto ricans are fighting back to make the Island better than before. At first there were lines for gas stations, we still don’t have full communications and many do not have light or water; but we are moving forward and becoming a better community for it. Everyone is trying to move… Read More

The 1, 2, 3’s of Programmatic Buying

In recent years there has been a need to understand more effectively the digital media buying process and how to reach our targets in a more efficient way. Digital advertising is here to stay and is growing substantially. Every brand is trying to move towards Programmatic buying because that is the new trend, but many… Read More

Reportando desde el CES 2017 en Las Vegas

Robots que aprenden, carros que se conducen solos, televisores súper finitos, realidad virtual y aumentada, video 360, casas inteligentes, accesorios biométricos y todo controlado por tu voz…. Esas son algunas de las tecnologías que protagonizaron el show de Consumer Electronics de Las Vegas.  Pero si quieres saber qué, de todo esto, va a cambiar el… Read More