home Articles, Public Relations Lopito Ileana & Howie’s Public Relations Director Jescel Rolón Elected New ARPPR President

Lopito Ileana & Howie’s Public Relations Director Jescel Rolón Elected New ARPPR President

Jescel Rolón, Lopito Ileana & Howie’s Public Relations Director, was recently sworn-in as President-Elect of the Puerto Rico Public Relations Professional Association (ARPPR, for its Spanish acronym) for 2018-2020.

The election and sworn-in ceremony took place during the ARPPR’s annual meeting, previous to its annual convention. Officers are elected for a two-year period.

2018 ARPPR’s officers are:

Juan Rafael Argüelles, President 2017 – 2018

Jescel Rolón, President-Elect 2018 – 2020

Daniel Rodríguez, Past President

Deliana Olmo, Vice president

Carlos Rivera Cuesta, Treasurer

Irma Moyeno, Secretary

Jeanessa García, Cindy Galarza, Ity Vega, Juan Gumá and Anamari Caratini, Directors

Carla Alonso, Associate Director

Jescel, who has been at LIH for the past 10 years, steadily growing from Account Executive to Account Director and now Public Relations Director, is a seasoned professional with 15 years of experience. She is a licensed public relations professional with experience in entertainment, health, banking and non-profit organizations, working for clients such as Merck, MCS and American Cancer Society, among others. She is the recipient of five Excel Awards, presented by the ARPPR, for campaigns for Doral Bank, CAP Foundation and JetBlue. She received the Paco Oller Award in 2016 (Best in Show) for JetBlue’s “Abuvión” campaign. She was also distinguished in the Sales and Marketing Executive Awards for its “Abuvión” campaign.

“We are very proud of Jescel’s accomplishments at the agency throughout the years. She has been a key player in many of the agency’s most successful campaigns. We are sure she will bring her experience, professionalism, talent and commitment to help the ARPPR achieve its goals,” said José Luis Alvarez-Arraiza, LIH’s COO and Partner.

ARPPR, founded in 1970, is a non-profit organization that brings together public relations professionals from the private and public sectors. Its main goal is to promote the development of the profession, the highest ethical standards and serve as a source of information for its members.

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