home Articles, Big Data, Data Mining, Data Science, Marketing An educational meeting of agencies and cultures.

An educational meeting of agencies and cultures.

This Summer, the Dutch agency, Oxyma, came to Puerto Rico to train Lopito, Ileana & Howie‘s team on data mining and omni-channel tools, processes and solutions. One of the many benefits of being an ICOM member!

Oxyma is a 15 year old agency in the Netherlands, which has established itself as a leading omni-channel agency in Europe, as well as in the Icom Network. Oxyma improves its clients’ marketing performance by focusing on data and generating insights (marketing intelligence). This allows them to achieve the highest possible value by designing, building and running omni-channel dialogues with the consumer. Through the Icom Network membership, Lopito, Ileana & Howie, Inc. is a partner agency of Oxyma. “Having Oxyma train our media and digital teams at the agency was a great educational experience, as they are ahead in data driven marketing and omni-channel orchestration”, commented José L. Alvarez Arraiza, partner at Lopito, Ileana & Howie, Inc.

Customer Journey session with Oxyma and LIH Group.

Through an intense one-week program, Oxyma shared cases and information on designing and building great omni-channel dialogues with the consumer. “They coached us on turning data into insights. And they showed us, through real cases, how to shape, tweak, tune and integrate marketing technology solutions to attain the best possible customer interactions”, shared Alvarez Arraiza.

One of Icom Network’s benefits is the collaboration of specialized agencies from around the world, being able to work in key projects at a local level. “Through Oxyma, we can offer our clients omni-channel data driven marketing expertise in order to improve their marketing performance with real data”, stated Alvarez Arraiza.

With 45 years in the market, Lopito, Ileana & Howie, Inc. is the largest local agency in Puerto Rico.





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