Perspectivas de Lopito, Ileana & Howie desde Tokyo, Japón

Tokyo, Japón–  Lopito, Ileana & Howie, Inc. participó en el congreso mundial de su red de agencias Icom en Tokyo exponiéndose a las nuevas tendencias que aportan más precisión, creatividad y profundidad a la publicidad. El lema del congreso, Reconocer, Recalibrar y Re-imaginar, es la función que las agencias deben hacer ante los cambios tecnológicos… Read More

Lopito Ileana & Howie’s Public Relations Director Jescel Rolón Elected New ARPPR President

Jescel Rolón, Lopito Ileana & Howie’s Public Relations Director, was recently sworn-in as President-Elect of the Puerto Rico Public Relations Professional Association (ARPPR, for its Spanish acronym) for 2018-2020. The election and sworn-in ceremony took place during the ARPPR’s annual meeting, previous to its annual convention. Officers are elected for a two-year period. 2018 ARPPR’s… Read More

Back to Basics

After Hurricane Maria left its mark on Puerto Rico, puerto ricans are fighting back to make the Island better than before. At first there were lines for gas stations, we still don’t have full communications and many do not have light or water; but we are moving forward and becoming a better community for it. Everyone is trying to move… Read More

An educational meeting of agencies and cultures.

This Summer, the Dutch agency, Oxyma, came to Puerto Rico to train Lopito, Ileana & Howie‘s team on data mining and omni-channel tools, processes and solutions. One of the many benefits of being an ICOM member! Oxyma is a 15 year old agency in the Netherlands, which has established itself as a leading omni-channel agency in Europe, as… Read More

The 1, 2, 3’s of Programmatic Buying

In recent years there has been a need to understand more effectively the digital media buying process and how to reach our targets in a more efficient way. Digital advertising is here to stay and is growing substantially. Every brand is trying to move towards Programmatic buying because that is the new trend, but many… Read More

Nueva división liderada por mujeres en Lopito, Ileana & Howie Inc.

8 de marzo de 2017 Comunicado de Prensa                               Nueva división liderada por mujeres en Lopito, Ileana & Howie Inc. Expertas en el segmento de la mujer     San Juan, Puerto Rico– Lopito, Ileana & Howie Inc. anunció hoy el lanzamiento de la división Women in Innovation (WINN), grupo de expertas profesionales en la… Read More