Lopito, Ileana & Howie, Inc. participated in 2018 Icom Global Congress in Tokyo. I had the opportunity to represent the agency at this Congress as the chair member of Latin America. Having this Congress in Tokyo, Japan gave me the vision of promoting a culture of change, respect and appreciation as communicators. This vision is… Read More
Jescel Rolón, Lopito Ileana & Howie’s Public Relations Director, was recently sworn-in as President-Elect of the Puerto Rico Public Relations Professional Association (ARPPR, for its Spanish acronym) for 2018-2020. The election and sworn-in ceremony took place during the ARPPR’s annual meeting, previous to its annual convention. Officers are elected for a two-year period. 2018 ARPPR’s… Read More
After Hurricane Maria left its mark on Puerto Rico, puerto ricans are fighting back to make the Island better than before. At first there were lines for gas stations, we still don’t have full communications and many do not have light or water; but we are moving forward and becoming a better community for it. Everyone is trying to move… Read More
This Summer, the Dutch agency, Oxyma, came to Puerto Rico to train Lopito, Ileana & Howie‘s team on data mining and omni-channel tools, processes and solutions. One of the many benefits of being an ICOM member! Oxyma is a 15 year old agency in the Netherlands, which has established itself as a leading omni-channel agency in Europe, as… Read More
In recent years there has been a need to understand more effectively the digital media buying process and how to reach our targets in a more efficient way. Digital advertising is here to stay and is growing substantially. Every brand is trying to move towards Programmatic buying because that is the new trend, but many… Read More
8 de marzo de 2017 Comunicado de Prensa Nueva división liderada por mujeres en Lopito, Ileana & Howie Inc. Expertas en el segmento de la mujer San Juan, Puerto Rico– Lopito, Ileana & Howie Inc. anunció hoy el lanzamiento de la división Women in Innovation (WINN), grupo de expertas profesionales en la… Read More
En esta era de la revolución tecnológica, todos los días las cosas están cambiando, haciendo más complicado el mantenerse al día con las nuevas tendencias que continúan emergiendo. Los medios poco a poco van tomando un giro nuevo y adaptándose a los cambios. Esta revolución tecnológica viene para quedarse y eventualmente cambiará todo lo que… Read More
Robots que aprenden, carros que se conducen solos, televisores súper finitos, realidad virtual y aumentada, video 360, casas inteligentes, accesorios biométricos y todo controlado por tu voz…. Esas son algunas de las tecnologías que protagonizaron el show de Consumer Electronics de Las Vegas. Pero si quieres saber qué, de todo esto, va a cambiar el… Read More