Universidad Complutense, Madrid. En una ponencia de apertura al curso de Dirección comercial y “marketing” (un enfoque innovador en la era digital), el profesor Miguel Houghten expuso las nuevas tendencias para captar al consumidor utilizando sus datos– y hasta la neurociencia. El presente dicta, no solo conocer más al consumidor, sino trabajar con él para desarrollar… Read More

Tokyo, Japón–  Lopito, Ileana & Howie, Inc. participó en el congreso mundial de su red de agencias Icom en Tokyo exponiéndose a las nuevas tendencias que aportan más precisión, creatividad y profundidad a la publicidad. El lema del congreso, Reconocer, Recalibrar y Re-imaginar, es la función que las agencias deben hacer ante los cambios tecnológicos… Read More

Lopito, Ileana & Howie, Inc. participated in 2018 Icom Global Congress in Tokyo. I had the opportunity to represent the agency at this Congress as the chair member of Latin America. Having this Congress in Tokyo, Japan gave me the vision of promoting a culture of change, respect and appreciation as communicators. This vision is… Read More

After Hurricane Maria left its mark on Puerto Rico, puerto ricans are fighting back to make the Island better than before. At first there were lines for gas stations, we still don’t have full communications and many do not have light or water; but we are moving forward and becoming a better community for it. Everyone is trying to move… Read More

In recent years there has been a need to understand more effectively the digital media buying process and how to reach our targets in a more efficient way. Digital advertising is here to stay and is growing substantially. Every brand is trying to move towards Programmatic buying because that is the new trend, but many… Read More